It’s common for small business owners and independent professionals to focus their resources on gaining new business. However, new projects don’t always mean new clients. Building strong relationships with existing clients can set you up for repeat business. And even if clients don’t return to you, they may recommend you to colleagues. To build lasting relationships with your clients, follow these 6 tips.
Focus on Exceptional Communication
Timely, efficient communication should be a priority. Of course, communication with a single client should not consistently and unreasonably encroach on your personal time or negatively affect your productivity. However, being available demonstrates that your client’s project and satisfaction are important to you.
In addition to timely and thorough communication, it’s also important to make your clients feel comfortable being open and honest with you. They should feel that their ideas and concerns will be taken seriously.
Maintain a Positive Attitude
As an independent professional, you often carry a number of responsibilities. As stressed out or overwhelmed as you may feel, it’s important to show a positive face to your clients. Exude the energy and confidence that you want your clients to feel about your work. Enthusiasm and zeal are attractive personality traits that people enjoy being around and that clients enjoy working with.